{"id":15572,"date":"2019-05-06T13:32:57","date_gmt":"2019-05-06T08:02:57","guid":{"rendered":"https:\/\/golocalclassified.com\/article\/?p=15572"},"modified":"2019-05-08T19:22:59","modified_gmt":"2019-05-08T13:52:59","slug":"6-clues-youre-not-hitting-the-mark-with-your-marketing","status":"publish","type":"post","link":"https:\/\/golocalclassified.com\/article\/6-clues-youre-not-hitting-the-mark-with-your-marketing\/","title":{"rendered":"6 Clues You’re Not Hitting The Mark With Your Marketing"},"content":{"rendered":"

Are you worried your marketing isn\u2019t as effective as it could be? Thinking of consulting a<\/span> digital marketing agency Cheshire<\/span><\/a> such as Zool Digital for local hints and tips? It\u2019s never a bad idea to get a professional opinion, but first, you could audit your marketing to gain better insight into what your issues actually are to help the agency zero in on the best strategy to boost your brand.<\/span><\/p>\n

Do you envy your competition?<\/b><\/h2>\n

Go on, be honest. Have you ever wondered how your nearest competitors just seem to attract custom? Competition is healthy \u2013 it should keep you on your toes, and sometimes your competitors <\/span>will<\/span><\/i> astound you with a new idea, but if you continually feel like you\u2019re playing catch-up then maybe it\u2019s time to try something new.<\/span><\/p>\n

Do you share your website freely?<\/b><\/h2>\n

In a digital world your website is your shop window. If you aren\u2019t proud of it enough to share it with the world then you should consider whether it\u2019s time to give it a revamp \u2013 after all you don\u2019t keep the same window display in real life do you?<\/span><\/p>\n

Is social media engagement high?<\/b><\/h2>\n

You should expect that paid ads get the biggest number of clicks \u2013 if they don\u2019t there\u2019s probably something wrong with them \u2013 but there should be some sort of organic activity from your social media audience too.<\/span><\/p>\n

Simple numbers of followers is not enough \u2013 lots of people will click on a \u201clike\u201d button or \u201cfollow\u201d you without really thinking about it. A better metric to look at is how much interaction your followers are engaging in. Are they sharing your posts? Are they responding to your open questions? Do you feel that there are people out there who are interested in your company? And if not, why not?<\/span><\/p>\n

Do you sometimes feel like you\u2019re fumbling around in the dark?<\/b><\/h2>\n

Marketing doesn\u2019t just happen like magic. You have to have a strategy \u2013 a roadmap \u2013 to increase your reach. If you feel like you don\u2019t know what you\u2019re doing your potential customers will probably get the impression you don\u2019t know what you\u2019re doing too \u2013 and that sort of impression is going to leave them heading for the competition if you aren\u2019t sure what you\u2019re doing it definitely time to call in the experts.<\/span><\/p>\n

Do you know who\u2019s visiting your website?<\/b><\/h2>\n

It\u2019s easy enough to find out how many times your website has been requested, but how many of those visitors are leaving contact details? How many are downloading brochures or requesting further information? And of the visitors that are engaging with the website, how many are actually from the target audience, you\u2019re expecting?<\/span><\/p>\n

Using <\/span>website analytics<\/span><\/a> is essential to direct your marketing strategy and gathering information from visitors is essential to being able to turn unknown contacts into known contacts into leads and ultimately sales. If it isn\u2019t working you need to ask yourself what\u2019s going wrong.<\/span><\/p>\n

Have your sales figures flat-lined or, worse, nose-dived?<\/b><\/h2>\n

Marketing has one primary goal \u2013 to persuade people to buy your product or service over the competition. You need to create sales to create growth, and if you aren\u2019t generating sales, then you can\u2019t grow. Ultimately the success or failure of your marketing campaigns will show up on the balance sheet \u2013 in increased growth or increased losses.<\/span><\/p>\n

Even if you think you\u2019re doing all right with your marketing, you need to keep analysing your performance to stay on top of the game. If you take your eye off the ball, then you\u2019ll let your competition in to grab it off you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Are you worried your marketing isn\u2019t as effective as it could be? Thinking of consulting a digital marketing agency Cheshire such as Zool Digital for local hints and tips? It\u2019s never a bad idea to get a professional opinion, but first, you could audit your marketing to gain better insight into what your issues actually […]<\/p>\n","protected":false},"author":2673,"featured_media":15571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[1626],"class_list":["post-15572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/posts\/15572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/users\/2673"}],"replies":[{"embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/comments?post=15572"}],"version-history":[{"count":0,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/posts\/15572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/media\/15571"}],"wp:attachment":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/media?parent=15572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/categories?post=15572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/tags?post=15572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}