{"id":4662,"date":"2018-10-09T08:58:39","date_gmt":"2018-10-09T03:28:39","guid":{"rendered":"https:\/\/golocalclassified.com\/article\/?p=4662"},"modified":"2018-10-09T08:58:39","modified_gmt":"2018-10-09T03:28:39","slug":"how-to-grow-a-medical-practice-with-social-media-marketing","status":"publish","type":"post","link":"https:\/\/golocalclassified.com\/article\/how-to-grow-a-medical-practice-with-social-media-marketing\/","title":{"rendered":"How to Grow a Medical Practice with Social Media Marketing"},"content":{"rendered":"

According to a study by the American Academy of Family Physicians, 70% of primary care physicians use social media marketing at least once a month. \u00a0So, if you run a medical practice, social media is not something that you can afford to ignore. After all, if your competitors are doing it, you should be doing it too. \u00a0But just how can you use social media to grow your medical practice? Here, Best Edge Medical Marketing provide some tips.<\/span><\/p>\n

1. Have a Purpose<\/b><\/h3>\n

Before you start using social media, you need to have a purpose for what you are doing. \u00a0For a medical practice, you will ideally want to build your follower count, and increase the level of trust that people have for you. \u00a0But what is your main purpose? Do you want to inform your community about pressing health issues, or do you want to attract baby boomers to your practice? \u00a0Once you have a purpose, you can work out who your demographic is, and then sign up to the relevant platforms.<\/span><\/p>\n

2. Post Relevant Content Regularly<\/b><\/h3>\n

Videos of cats may be cute, but they\u2019re not the best thing to publish on your social media platforms if you want to gain the trust of your followers. \u00a0With most homeowners now having the internet, it\u2019s easier than ever to self diagnose. Unfortunately, many of these diagnoses are wrong, which can lead to many patients feeling anxious. \u00a0Your social media platforms could be a place for people to go to obtain reassurance and real advice. So make a point to post content regularly, interact with your followers, and engage your community. \u00a0Keep your social media pages active, and post relevant information that can help those in your area.<\/span><\/p>\n

3. Remain Professional<\/b><\/h3>\n

Whilst it\u2019s vital to engage with your community on social media, it is also incredibly important to remain professional. \u00a0Before pressing the \u2018submit\u2019 or \u2018post\u2019 button, read back what you have written and see if you are happy with it. A good rule of thumb is to see whether your mother would be happy with what you have written. \u00a0Whilst you don\u2019t want your posts to come across as boring, they always need to be professional and should follow the same etiquette rules that you would use in real life. Remember, you are representing your company on social media, and anything you say can and will impact your reputation.<\/span><\/p>\n

4. Don\u2019t Overshare<\/b><\/h3>\n

You might find it cathartic to share information about a specific problem patient, but it won\u2019t do your reputation any favors. \u00a0It could even land you in court if the patient can identify themselves from what you have posted. You really should never, ever post anything about a patient online. \u00a0Even if you think you are anonymously talking about a condition one of your patients is facing, you shouldn\u2019t do it without their permission. Another thing you should avoid doing is answering any specific medical questions. \u00a0Instead, advise them to visit your practice so that you can perform a proper diagnosis.<\/span><\/p>\n

Social media marketing is a great way to engage your community, but you should take the time to do it correctly. \u00a0Otherwise, you may end up harming your reputation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

According to a study by the American Academy of Family Physicians, 70% of primary care physicians use social media marketing at least once a month. \u00a0So, if you run a medical practice, social media is not something that you can afford to ignore. After all, if your competitors are doing it, you should be doing […]<\/p>\n","protected":false},"author":1323,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[225],"class_list":["post-4662","post","type-post","status-publish","format-standard","hentry","category-socialmedia","tag-social-media"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/posts\/4662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/users\/1323"}],"replies":[{"embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/comments?post=4662"}],"version-history":[{"count":0,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/posts\/4662\/revisions"}],"wp:attachment":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/media?parent=4662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/categories?post=4662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/tags?post=4662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}