{"id":5880,"date":"2018-12-13T10:05:25","date_gmt":"2018-12-13T04:35:25","guid":{"rendered":"https:\/\/golocalclassified.com\/article\/?p=5880"},"modified":"2021-02-03T15:20:19","modified_gmt":"2021-02-03T09:50:19","slug":"why-it-is-absolutely-necessary-to-optimize-your-content-for-voice-search-seo","status":"publish","type":"post","link":"https:\/\/golocalclassified.com\/article\/why-it-is-absolutely-necessary-to-optimize-your-content-for-voice-search-seo\/","title":{"rendered":"Why it is Absolutely Necessary to Optimize Your Content for Voice Search SEO"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Today, applications of <\/span><b>Voice Assistant <\/b><span style=\"font-weight: 400;\">is everywhere. It is powering mobile users to access information online and performing some tasks like never before. In the U.S., the use of voice assistants is expected to grow by 128.9% by the end of 2019. Over 35.6 million Americans are using the voice assistant services once a month. The numbers speak themselves that <\/span><a href=\"https:\/\/golocalclassified.com\/article\/category\/digital-marketing\/\"><b>Digital Marketing<\/b><\/a><span style=\"font-weight: 400;\"> is under a dramatic transformation. While the growth beyond positive, it is a challenge for all online marketplaces.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Will this AI (Artificial Intelligence) based service changes the world of <\/span><b>Digital Marketers<\/b><span style=\"font-weight: 400;\">? &#8211; A big YES. Optimization of the content will not be the same as previous, there will be major changes according to voice searches. The <\/span><b>Voice Searches<\/b><span style=\"font-weight: 400;\"> will only give the most related answers to a query. Now it is more important to use natural conversational language, also the long phrases, as well as the full sentences as a keyword. This demands for a change in your <\/span><b>Digital Marketing Strategies.<\/b><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-618\" src=\"https:\/\/kunshtechsoftwaredevelopmentcompany.files.wordpress.com\/2018\/12\/voice-search-optimization.jpg\" alt=\"Voice Search Optimization\" width=\"950\" height=\"350\" \/><\/p>\n<p style=\"text-align: justify;\"><b><a href=\"https:\/\/neilpatel.com\/blog\/seo-for-voice-search\/\" target=\"_blank\" rel=\"noopener\">Voice Search Optimization<\/a><\/b><span style=\"font-weight: 400;\"> paving its own way and every web owner needs to deal with it. The emerging technologies transformed the way of interaction between Mobile and People. Whether you want to search for flights, book a cab, or searching for a perfect outfit. It is more fascinating to raise voice queries rather than typing a long-phrase. With the introduction of Siri, people were more attracted to making <\/span><b>voice-based searches<\/b><span style=\"font-weight: 400;\">. Siri is not the only available option here, there are other Voice Assistant devices that will help you uplifts your SEO. Following are the most popular Voice Assistants of all time.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apple\u2019s Siri<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google\u2019s Assistant<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amazon\u2019s Alexa<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Microsoft\u2019s Cortana<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sticking to traditional typing methods will not give you any long-term positive results, in fact evolving with the trends and technologies will help your business a big time. Now, the point is how these devices are enhancing your online presence.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google predicted that by 2020, almost 50% our searches will be voice-based.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In a survey of SEO trends for 2017 and beyond, voice search stood at the third spot.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google CEO Sundar Pichai, announced that 20% of the queries on Google are voice searches.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You will be surprised to know that how people are using <\/span><b>Voice Searches<\/b><span style=\"font-weight: 400;\"> on a regular basis. Today, it is a million-dollar question, <\/span><i><span style=\"font-weight: 400;\">Why SEO should Care About Voice Search?<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; Statistics shows, voice search is going to take over the text searches. At some point in time, it feels entertaining just like you\u2019re having a conversation with your friend.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><b>Let\u2019s see, how Voice Search is different from Text Searches\u2026<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>Voice Searches are fast<\/b><\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-619\" src=\"https:\/\/kunshtechsoftwaredevelopmentcompany.files.wordpress.com\/2018\/12\/voice-searches-are-fast.jpg\" alt=\"Voice Searches are fast\" width=\"820\" height=\"312\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A person\u2019s average typing speed is 30-40 words per minute, whereas they can speak up to 110-150 words per minute. 3.70x faster than Typing. Thus the keyword lengths will be more and an alarm for <\/span><b>Digital Marketing Companies.<\/b><\/p>\n<h3 style=\"text-align: justify;\"><b>Voice Searches are longer than Text Searches<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Almost all of us does not type full sentences while searching, we prefer short phrases to save energy and time. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Something like:<\/span><i><span style=\"font-weight: 400;\"> \u201cNearby Theatre running Avenger Infinity War\u201d<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">While taking to <\/span><b>Voice Assistant<\/b><span style=\"font-weight: 400;\"> you end up using natural language that is longer than the keywords you type.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Something like <\/span><i><span style=\"font-weight: 400;\">\u201cWhich movie theatre in Delhi is running Avenger Infinity War right now?\u201d<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/moz.com\/blog\"><b>MOZ<\/b><\/a><span style=\"font-weight: 400;\">, voice-based queries are longer than the text-based search. Voice Searches mostly start with question phrases. On the other hand, while typing, we used to skip question phrases, only use keywords. Thus, equating <\/span><b>Voice Search SEO <\/b><span style=\"font-weight: 400;\">using long keywords in your content, is the biggest mistake. Instead, include common question phrases. Keyword search tools usually won\u2019t be able to find question phrases that we speak while using voice assistants.<\/span><\/p>\n<figure id=\"attachment_620\" aria-describedby=\"caption-attachment-620\" style=\"width: 722px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"alignnone size-full wp-image-620\" src=\"https:\/\/kunshtechsoftwaredevelopmentcompany.files.wordpress.com\/2018\/12\/572a8e837e3d60-90823712.png\" alt=\"Voice Searches are longer than Text Searches\" width=\"722\" height=\"327\" \/><figcaption id=\"caption-attachment-620\" class=\"wp-caption-text\">Image Source: MOZ<\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><b>Now let&#8217;s see, How to Optimize for Voice Search SEO\u2026<\/b><\/h2>\n<h3 style=\"text-align: justify;\"><b>The majority of voice queries contain local Information<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Googles\u2019 AI developers said, voice searches are 3 times more about the local information than text searches. As a matter of fact, voice search for \u201cnear me\u201d has crossed 130% this year.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Henceforth, when you are optimizing your website for local SEO, ensure that you use the contact as well as physical address details. Voice Assistants and local markets, both are somehow interconnected and affecting your overall SEO strategy.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Indeed, voice search will change <\/span><b>Online Marketing<\/b><span style=\"font-weight: 400;\">. Now if you never wanted to leave the competition, definitely you need to start optimizing your website for voice search SEO for the next <\/span><b>Digital Marketing Plan<\/b><span style=\"font-weight: 400;\">. And to be at the top of search results, the prime requirement is to get the right keywords. You will get more business by adding some more keywords to your SEO strategies. The following details will help you attract local people and your <\/span><b><a href=\"https:\/\/kunshtechsoftwaredevelopmentcompany.wordpress.com\/2018\/06\/14\/digital-marketing-services-to-helps-your-business-grow\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing Services<\/a>.<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add \u2018Near me\u2019 or \u2018specific location\u2019 in your title tags, internal links and metadata<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add as many possible landmarks around your business location, also set your Google Map location.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add a precise \u2018About Us\u2019 section to your website.<\/span><\/li>\n<\/ol>\n<h3><b>People are getting more impatient<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">One of the foremost reasons for the growth of voice-based search is, it is like using a personal assistant. Kids and old-people eventually love voice assistants, because they always wanted to avoid using complex smartphone applications. Moreover, typing is time-consuming.<\/span><\/p>\n<p style=\"text-align: justify;\"><i><span style=\"font-weight: 400;\">It felt amazing to see my 5 years old niece, pressing a home button on iPhone and said, \u201cSiri, please call my dad\u201d &#8211; Siri replied \u201cSure\u201d and a few seconds later she was talking to her dad.<\/span><\/i><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">All we want is particular information or wanted to perform some task without much effort and that too within the least possible time. As the users seek for immediate results, do not expect them to visit your website. How will SEO leverage this characteristic for <\/span><b>Internet Marketing<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As the first-hand information matters a lot, update healthy contact details and try to maintain positive reviews.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use structured information and find the right questions to answer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get your main content featured in Google SERP\u2019s Featured Snippet.<\/span><\/li>\n<\/ol>\n<h3><b>Your presence in Google My Business listing<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We have already seen, the voice-based search is mostly local queries. If you want to help your customers find you? Do share the business information in the websites\u2019 footer. There are two possible ways that lead you to the local users.<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u2018Restaurants in Delhi\u201d<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To appear in searches like this, you need to optimize your website for local keywords.<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cRestaurants near me\u201d <\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To appear in searches like this, Google relies on the user\u2019s geolocation and fetches data from Google My Business listings.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Now, it is crystal clear that the <\/span><a href=\"https:\/\/golocalclassified.com\/article\/why-optimize-google-my-business-place\/\"><b>Google My Business listing<\/b><\/a><span style=\"font-weight: 400;\"> is essential for your business.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b>Create FAQs answering your customers\u2019 questions<\/b><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">People speak various keywords to get information about your products, services, and business. Sometimes the specific jargon creates a problematic situation. Also for a single product or services, they ask different questions but the meaning remains the same.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In such cases prepare a list of FAQs wisely, and provide specific answers. By creating such content regarding most significant customers\u2019 questions, will increase your chances of appearing higher in voice-based search results.<\/span><\/p>\n<h3><strong>Wrapping up<\/strong>:<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By keeping all the characteristics in mind, let\u2019s start with redefining <\/span><b>Digital Marketing<\/b> <b>and SEO strategy<\/b><span style=\"font-weight: 400;\"> to optimize for voice search. The exact future of <\/span><b>Voice Assistants<\/b><span style=\"font-weight: 400;\"> is unpredictable. However, the current situation is witnessed, it is gaining considerable tractions, and not slowing anytime near. Indeed, it is a necessary for <\/span>Digital\u00a0Marketin<span style=\"font-weight: 400;\">g\u00a0to\u00a0<strong>hire\u00a0<\/strong><\/span><b>Digital Marketers<\/b><span style=\"font-weight: 400;\">\u00a0that start understanding the power of Voice Assistant and, will start revising <\/span><b><a href=\"https:\/\/golocalclassified.com\/article\/seo-the-organic-way-to-increase-visibility\/\">SEO services<\/a>.\u00a0<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As search engines are evolving at a rapid pace, so must we. It is really very crucial to have quality traffic onboard. But, with <\/span><b>Voice Search SEO<\/b><span style=\"font-weight: 400;\">, you will get a truly amazing technology that builds a way for a better and bright business future. Undoubtedly, it is immensely loved and admired by people of all age groups.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, applications of Voice Assistant is everywhere. It is powering mobile users to access information online and performing some tasks like never before. In the U.S., the use of voice assistants is expected to grow by 128.9% by the end of 2019. Over 35.6 million Americans are using the voice assistant services once a month. [&hellip;]<\/p>\n","protected":false},"author":2711,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[2570,2566,2567,2569,2568],"class_list":["post-5880","post","type-post","status-publish","format-standard","hentry","category-seo","tag-digital-marketer","tag-digital-marketing-company","tag-digital-marketing-services","tag-voice-search","tag-voice-search-optimization"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/posts\/5880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/users\/2711"}],"replies":[{"embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/comments?post=5880"}],"version-history":[{"count":0,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/posts\/5880\/revisions"}],"wp:attachment":[{"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/media?parent=5880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/categories?post=5880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/golocalclassified.com\/article\/wp-json\/wp\/v2\/tags?post=5880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}