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Upper Funnel vs. Lower Funnel Marketing

Published on November 22, 2024

Published by CharoletteG

Viewed by 4 people

#483207

Appliances

235.00 ₹

Description of item

The pervasiveness of social media and mobile phones means that the customer journey is more fragmented than ever. In other words, your customer journey from awareness to research and discovery now happens across various touchpoints. Â
Brands now understand the importance of adopting a full-funnel strategy to drive awareness and demand simultaneously across multiple channels.
What Are Marketing Funnels?  Funnels are not new.
In fact, they had their birth at the beginning of the 20th century with AIDA â€" a model that mapped stages in a customer's journey with a brand. The AIDA concept was developed by Elias St. Elmo Lewis, an entrepreneur living in the United States, in 1898. The stages were:
* Awareness - A prospective customer becomes aware of a problem and its possible solutions.

Location

Country

United States

Region

NC

City

Durham

Address

1701 Dola Mine Road

Other information

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Seller information

Name

CharoletteG

Phone

267973XXX

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Registered

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Location

Durham in NC, United States

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