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Upper Funnel vs. Lower Funnel Marketing

Published on November 22, 2024
Published by CharoletteG
Viewed by 7 people
#483207
Appliances
235.00 ₹

Description of item

The pervasiveness of social media and mobile phones means that the customer journey is more fragmented than ever. In other words, your customer journey from awareness to research and discovery now happens across various touchpoints. Â
Brands now understand the importance of adopting a full-funnel strategy to drive awareness and demand simultaneously across multiple channels.
What Are Marketing Funnels?  Funnels are not new.
In fact, they had their birth at the beginning of the 20th century with AIDA â€" a model that mapped stages in a customer's journey with a brand. The AIDA concept was developed by Elias St. Elmo Lewis, an entrepreneur living in the United States, in 1898. The stages were:
* Awareness - A prospective customer becomes aware of a problem and its possible solutions.

Location

Country
United States
Region
NC
City
Durham
Address
1701 Dola Mine Road

Other information

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