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AITech Interview with Markus Schwarzer

Published on March 29, 2023
Published by Marketing Technology
Viewed by 4 people
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In an interview with Markus, CEO of Cyanite, we explore the AI-powered music transformer model and its potential to transform the music industry. Learn more!
With AI technology transforming various industries, the music industry is no exception. Markus and his team at Cyanite have been working on a revolutionary AI-powered music transformer model that promises to disrupt the way we listen to and search for music and deliver the right music content regardless of the use case. In this interview, we dive deep into the fascinating world of AI in music, discussing everything from the technology behind Cyanite’s music transformer model to the impact it will have on the music industry.
So, without further ado dive right in!
Markus, can you tell us about your background and how you got involved in the music tech industry?
I played in bands pretty much throughout my life, trying to make it as a musician when still in high school. Since I was clearly not good enough I decided to go into the business side of things where I worked in labels and PR/promotion.
What inspired you to start Cyanite, and what problem does it aim to solve?
We saw big tech companies developing all these crazy recommendation algorithms for music consumers. But music selection in advertising and marketing was still rather archaic with people clicking through track after track in search of suitable ones. When we looked into the market we discovered that no tech was available to sufficiently solve that, so we built it ourselves.
Furthermore, there is a lot of uncertainty involved in music decisions when a lot of opinions on music taste are thrown around. So you rarely end up with the best possible option for your purpose and it takes ages to get there. We bring clarity and objectivity into that process by delivering easy-to-interpret data on the (among other things) emotional effect and brand fit of music.
Can you describe the technical architecture of Cyanite’s AI-powered music analysis platform?
The core of our tech is artificial intelligence which is based on transformer models. You will know these models from other products like Midjourney, ChatGPT, or Dall-E. We had an initial training process where our AI was taught any given feature that can be a denominator for music and sound. From this layer, we derive all our insights into music. It’s highly flexible and can be tailored to a customer’s specific language or use case. We provide this service via an API, our own web app, or the AWS marketplace.
Visit us to know more @https://ai-techpark.com/aitech-interview-with-markus-schwarzer/
Discover Aitechpark Interview with AITech Interview with Krishna Subramanian, Co-founder, President, and COO of Komprise - https://ai-techpark.com/aitech-interview-with-krishna-subramanian/

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