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High-Performing Digital Marketing Course Syllabus

Published on December 6, 2023
Published by simran
Viewed by 10 people
#354976
Services
Free

Description of item

Below is a sample syllabus for a digital marketing course. Keep in mind that the specific topics covered may vary depending on the level of the course (introductory, intermediate, or advanced) and the duration of the program. This syllabus provides a comprehensive overview of key digital marketing concepts and strategies.

Course Title: Digital Marketing Fundamentals

Week 1: Introduction to Digital Marketing

Overview of Digital Marketing
Evolution of Digital Marketing
Importance and Benefits of Digital Marketing
Week 2: Website Essentials

Basics of Website Development
User Experience (UX) Design
Website Analytics and Tracking
Week 3: Search Engine Optimization (SEO)

Introduction to SEO
On-Page and Off-Page SEO
Keyword Research and Analysis
SEO Tools and Analytics
Week 4: Pay-Per-Click Advertising (PPC)

Introduction to PPC
Google Ads and Bing Ads
Keyword Selection and Ad Copywriting
Campaign Management and Optimization
Week 5: Social Media Marketing (SMM)

Overview of Social Media Platforms
Social Media Strategy and Planning
Content Creation and Curation
Social Media Advertising
Week 6: Email Marketing

Building Email Lists
Email Campaign Creation
Email Automation and Analytics
Week 7: Content Marketing

Content Strategy and Planning
Blogging and Article Marketing
Video Marketing
Content Distribution Channels
Week 8: Influencer Marketing

Identifying and Engaging with Influencers
Influencer Marketing Campaigns
Measurement and ROI in Influencer Marketing
Week 9: Analytics and Data-Driven Marketing

Introduction to Marketing Analytics
Key Performance Indicators (KPIs)
Data Analysis Tools and Techniques
Week 10: Mobile Marketing

Mobile App Marketing
SMS Marketing
Responsive Design and Mobile SEO
Week 11: E-Commerce and Online Sales

Introduction to E-Commerce
Building an Online Store
E-Commerce Marketing Strategies
Week 12: Digital Marketing Trends and Future Developments

Emerging Technologies (e.g., AI, AR, VR)
Industry Trends and Innovations
Future Challenges and Opportunities in Digital Marketing
Assessment:

Weekly Assignments
Midterm Exam
Group Project
Final Exam
Recommended Textbook:

"Digital Marketing: Strategy, Implementation and Practice" by Dave Chaffey and Fiona Ellis-Chadwick
Note:
This syllabus is just a guide, and the course content can be adapted based on the specific goals and requirements of the educational institution offering the course. Additionally, hands-on practical exercises, case studies, and real-world examples should be incorporated throughout the course to enhance the learning experience.





Location

Country
India
Region
india
City
Delhi
Address
B-108, 2nd Floor, VDS Eutopia Tower, Metro Station, Sector 63 Rd, Near Noida, B Block, Sector 62, No

Other information

Contact Number: 08791634812
Contact Email: [email protected]
Website: http://WWW.DIGISCHEMA.COM
 

 

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