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Key Metrics to measure ABM Campaign

Published on July 30, 2024
Published by JamesCube
Viewed by 5 people
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Description of item

Suppose you are standing at the helm of a ship in a thick fog. As it is said, ‘If you do not know where you are going, then you don’t have to worry because chances are, you will end up in the wrong place.

Likewise, ABM campaigns require key metrics to steer with. Below are metric goals, they are the guiding North, of optimization:

Engagement Rate: Measures the effectiveness of the Outreach in engaging with target accounts. This means that even the content or the form of creatives used in the email can have a huge difference when tested against each other.
Website Visit Depth: Records the extent to which contacts interact with your website. Further investigation can be reached by optimizing landing pages depending on their focused content based on each account.
Conversion Rate: The ultimate KPI – or, how many of the target accounts turn into active users. That is why the call-to-action button, A/B testing, and offer personalization can really change the conversion rates for the better.


Read complete article-

https://salesmarkglobal.com/personalized-abm-campaigns/

Location

Country
Singapore
Region
Southeast Asia
City
Singapore
Address
#12-01, Capital Tower, 168 Robinson Road, Singapore

Other information

Contact Number: +65 8247 7206
Contact Email: jamescube16@gmail.com
Website: https://salesmarkglobal.com/personalized-abm-campaigns/

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