Location not saved
+1(914) 580-8081
Register Login
Forgot password?

 Dive into the power of free local classified ads with Go Local Classified. Instantly reach a nationwide audience without the hassle of registration. Your voice, your way. Post free classified ads now without registration.

Martech Interview with Jed Mole, Chief Marketing Officer at Acxiom

Published on January 24, 2024
Published by Mark10
Viewed by 9 people
#368759
Marketing Services
Free

Description of item

Could you share some insights into your professional background and journey that led you to the role of Chief Marketing Officer at Acxiom, as well as your experiences and expertise in the field of customer intelligence?
I joined Acxiom, now part of IPG, as a marketer 26 years ago. Before that, I started my career as a Royal Navy officer, before my eyesight failed to meet requirements. So, I changed to business, working for Ernst & Young, followed by Mercury Communications, a major telecom, before moving to Acxiom.

Also Read – MarTech Interview with James White, General Manager at Total Expert
How would you define “customer intelligence” and its significance in today’s rapidly evolving marketing landscape?
At the highest level, we believe customer intelligence is using marketing technology and data to genuinely understand people, creating better customer experiences. The brands that grow the most are almost always the ones that understand their customers the best

In a holistic media strategy, how does customer intelligence play a pivotal role in shaping creative agency efforts? What are some examples of how it transforms the creative process?
Customer intelligence should deepen, enhance, and accelerate great creative. This is part of mindset, we should not be thinking creative inspiration vs customer intelligence, rather it should be inspired creativity based on a genuine understanding of the customer.

Audience selection is crucial for targeted marketing. Could you elaborate on how customer intelligence enhances the precision and effectiveness of audience selection for various campaigns?
At Acxiom, we think of the term “targeting” as part of an older school of thinking. Rather, we believe we’re moving to a world where people expect marketing that’s on their terms – marketing that is with and for them, not at and to them. We recognize there are times when we need to work at the audience level vs. the individual level, and it’s about using data and technology to understand the customer well enough so you know the difference. For example, a brand selling gum is likely to have less customer intelligence about their audience than a banking brand. But our goal is to get to the right level of data-informed customer intelligence for the person and for the brand, the right level for advertising gum versus the right level required for a long-standing relationship with a bank.
For more such updates, follow us on Google News Martech News

Location

Country
United States
Region
CA
City
Lake Los Angeles
Address
Capital Tower, 168 Robinson Road, Singapore

Other information

Frequently Asked Questions

Q: I’m new to online classifieds. How do I get started?

A: It’s easy! Just hit the "Post Ad" button, fill in the necessary information, and your ad will be live on the site in no time.

Q: Can I post more than one ad?

A: Yes, you can post as many ads as you need. There are no limits.

Q: Is it safe to meet strangers for a transaction?

A: We advise meeting in a public place, such as a coffee shop or a library, for safety. Always trust your instincts and be mindful when arranging transactions.

Q: Can I edit or delete my ad later?

A: Yes, you can easily edit or remove your ad through your account dashboard at any time.

Frequently Asked Questions

Q: Can I post investment opportunities on Go Local Classified?

A: Yes, you can post opportunities related to personal finance or investment, such as real estate investments, business funding needs, or financial advisory services. However, we recommend clearly stating all the terms and ensuring transparency to build trust with potential investors.

Q: What kind of financial services can I list?

A: You can list a variety of financial services including tax preparation, financial planning, loan services, bookkeeping, and more. Make sure to include detailed information about your qualifications and the services you offer.

Q: Can I post about buying or selling cryptocurrency?

A: Yes, you can post about buying or selling cryptocurrency. However, ensure you comply with local regulations and clearly describe any risks involved. Always use caution when engaging in cryptocurrency transactions.

Q: I’m a freelance gamer looking for clients. Can I advertise gaming services?

A: Absolutely! You can advertise services like game coaching, boosting, or account trading. Make sure to include your experience, skills, and any references to attract potential clients.

Q: Can I sell gaming equipment or in-game items?

A: Yes! Whether it’s physical gaming gear like consoles, PCs, or accessories, or virtual items such as in-game currencies or rare skins, you’re welcome to list them in our marketplace.

Q: Are there any guidelines for selling financial or investing courses?

A: Yes, if you’re offering financial or investing courses, be clear about what learners can expect, the level of experience needed, and whether any certifications are provided. Transparency about course content and price helps attract serious buyers.

Q: Can I post job ads for positions in finance or gaming?

A: Definitely! Whether you're hiring for roles like financial analysts, accountants, game developers, or e-sports specialists, you can post job opportunities on our platform. Just ensure your job listing provides all the relevant details like location, salary range, and required qualifications.

Ready to Get Started?

Don’t wait any longer! Post your ad on Go Local Classified today and start connecting with people in your community. Whether you're buying, selling, or offering a service, our platform makes it simple and secure to get things done locally.