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MarTech Interview with Nicky Watson, Founder at Cassie

Published on December 5, 2023
Published by Mark10
Viewed by 3 people
#354718
Marketing Services
Free

Description of item

Kindly brief us about yourself and your journey as the Founder of Cassie?
I spent the early days of my career across the disciplines of software design, data mining and digital marketing. After pioneering the use of several marketing technologies for multiple enterprise clients, I built and brought Cassie to market. Cassie was founded in 2000 with the mission of powering sustainable, compliant revenue growth by building strong customer relationships through the respect of individual choices. Since then, I’m proud that we’ve been able to help customers across finance, healthcare, higher education, retail, automotive, and more achieve that goal.
Also Read:- MarTech Interview with Yikai Li, General Manager at Nativex
As the Founder and Chief Architect at Cassie, I still retain direction of all development work for the product. I offer guidance that ensures Cassie remains ahead of the technological, business and legislative challenges our clients may face while navigating data privacy and consumer preferences.
Brief us about Cassie and give us an overview of its standout products and services.
Cassie is a consent and preference management platform (CMP) that empowers businesses to build long-term relationships with customers that engenders trust. Our software enables businesses to collect, store and query consent and preference data to increase their revenue and deliver real-time customer experiences.
This data allows organizations to better understand and engage with customers, ultimately driving loyalty, engagement and sales while meeting legislative requirements.
Some of our key product focus areas include consent management, preference management, cookie management, and identity service.
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Location

Country
United States
Region
CA
City
Lake Los Angeles
Address
301, Los Angeles, USA

Other information

Contact Email: martcehcubepal@gmail.com
Website: https://www.martechcube.com/

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