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MarTech Interview with Yikai Li, General Manager at Nativex

Published on December 5, 2023
Published by Mark10
Viewed by 7 people
#354705
Marketing Services
Free

Description of item

Yikai, can you tell us a little bit about your background and how you got into the world of E-commerce?
I began working at Nativex two years ago and am now responsible for overseeing the markets in Europe and North America. Prior to joining Nativex, I was employed at TikTok, where I launched numerous advertising products and expanded into various markets, mainly in Southeast Asia and Israel. My connection to E-commerce began somewhat coincidentally; my first client on TikTok was in the E-commerce sector, and that experience marked the beginning of my journey in that field.
Also Read:- MarTech Interview with Nicky Watson, Founder at Cassie
Social media platforms vary in popularity across different regions. How does Nativex identify the most suitable social channels for each target market, and what factors influence these decisions?
Social media channels exhibit significant variation across different regions, necessitating a comprehensive understanding of each market. This includes well-established markets such as the United States and Europe, as well as emerging ones like Brazil and Indonesia. Each of these markets presents unique opportunities in terms of preferred platforms, user behaviors, consumer decision-making processes, purchasing power, and cultural trends. At Nativex, we recognize the imperative of aligning our campaigns with both the traditional and contemporary cultural contexts of each region. This alignment ensures that our marketing efforts resonate with local audiences, thereby enhancing their effectiveness. Furthermore, our approach emphasizes a data-driven understanding of user engagement. By meticulously analyzing where users are most active and the platforms that facilitate the entire consumer journey—from discovery to purchase and downloading—we are able to optimize our campaigns. This enables us to not only reach our target audiences but also guide them through the decision-making process, ultimately contributing to the success of our clients’ objectives.
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Location

Country
United States
Region
CA
City
Lake Los Angeles
Address
301, Los Angeles, USA

Other information

Contact Email: martcehcubepal@gmail.com
Website: https://www.martechcube.com/

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