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Recovering from a Sudden SEO Ranking Drop: Essential Steps to Take

Published on October 18, 2023
Published by Lakshmi
Viewed by 11 people
#343085
Marketing Services
14500.00 ₹

Description of item

Checking Website Status in Webmaster: Essential Steps for Recovery

Understanding the importance of checking your website's status before proceeding with other verification steps is crucial. It allows you to identify potential issues that may have originated within the website itself. Leading SEO companies in Chennai recommend logging into the Webmaster tool and examining the Google Search Console as a necessary step. The Index Status provides valuable information about the web pages indexed in search rankings. By comparing the current status with the previous week, you can easily identify any significant differences in indexed status.

Here are the steps to follow for a thorough website status check:

Evaluate Indexation Errors:
If you discover errors in the indexation of web pages, it can be a clear reason for the drop in search rankings. To recover, investigate whether any web pages have been accidentally deleted or removed without appropriate 301 redirection. Additionally, check the robots.txt file, as it might be forcing search engines to de-index certain pages due to errors.

Address Broken Redirects:
If you recently relaunched or redesigned your website and experienced a ranking drop, broken redirects may be the culprit. Implementing effective 301 redirects is essential to preserve backlinks when moving or modifying your website. A 301 redirect notifies web browsers that the content has moved and automatically redirects them to the new address. By utilizing 301 redirects, you can avoid issues with duplicate content, as search engine crawlers won't index both the old and new web pages.

Assess Backlink Health:
A strong backlink profile is vital for a website's performance in search results. Backlinks should originate from high authority domains, as advised by SEO experts from top SEO companies in Chennai. Even if a few backlinks become unavailable or are permanently removed, it can significantly impact search rankings. Use a reliable backlink checking tool to identify lost links and then work on building new links in those domains to regain lost authority.

Optimize Internal Linking:
Internal links are links that connect one page on your website to another. They have a significant impact on your website's structure and performance. Whenever you update or make changes to your website, ensure that internal links are functioning properly with the assistance of an SEO services company in Chennai. Internal linking is a simple yet often overlooked tactic for improving rankings. By adding high-quality internal links, you can enhance your SEO strategy in the long run and improve future rankings.


Mobile No : +919677876445
E-Mail ID : [email protected]
Website : https://jayamwebsolutions.com/seo-company-in-chennai.php

Location

Country
India
Region
Tamil Nadu
City
Chennai
Address
No.1, First Floor, First Street, Bharathi Nagar, Tambaram - Mudichur Road Tambaram West ,

Other information

Contact Number: 9677876445
Contact Email: [email protected]
Website: https://jayamwebsolutions.com/seo-company-in-chennai.php
 

 

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