Location not saved
+1(914) 580-8081
Register Login
Forgot password?

 Dive into the power of free local classified ads with Go Local Classified. Instantly reach a nationwide audience without the hassle of registration. Your voice, your way. Post free classified ads now without registration.

Retail Media Networks are booming

Published on January 22, 2024
Published by Mark10
Viewed by 6 people
#367737
Marketing Services
Free

Description of item

Katrina Smart
The IAB predicts the rapidly growing retail media industry in Europe will reach €25B by 2027. As the market continues to grow, and an increasing number of new retail media networks launch across Europe, the challenge to determine the best investment becomes even more complex. Although the European market is much more nascent than the US, retail media has already become a potent tool for brands to reach target audiences. By partnering with these networks, brands can tap into the retailer’s customer base, gain access to valuable insights, and deliver personalised and contextually relevant messages to shoppers that increase the chances of conversion at the point of purchase.

Also Read – 2024: The Year of ‘How’ in Analytics
Why the European retail media market is expected grow like wildfire.
One of the key reasons for Retail Media Network’s (RMN) growing popularity is its ability to deliver highly relevant, first-party data-driven and targeted in-store offers. This is achieved through the collection and analysis of vast amounts of customer data, allowing retailers to tailor their advertising messages and promotions to individual shoppers. Another factor driving the adoption of RMNs is the rapid growth of ecommerce. As more and more consumers shop online, retailers are looking for ways to reach them with targeted ads directly on their websites and apps. RMNs act as a centralised platform that enables brands to place their ads on relevant product pages or in targeted email campaigns.

Retailers are also using RMNs to control the flow of products and manage their inventory more effectively. By leveraging their websites and apps as closed ecosystems, retailers can manipulate prices, highlight specific products, and offer targeted promotions, to optimize product movement and maximize sales. Moreover, RMNs enable contextually relevant, flexible, mutually beneficial, and creative brand partnerships around timely events (holidays, seasonal / sporting events, etc.). This collaborative approach enables brands and retailers to co-create campaigns that resonate with consumers and drive sales. RMNs also provide highly detailed performance measurement that brands and retailers find invaluable. This data-driven approach quantifies the effectiveness of campaigns and informs the optimisation of strategies to improve decisions about future investments.

For more such updates, follow us on Google News Martech News

Location

Country
United States
Region
CA
City
Lake Los Angeles
Address
301, Los Angeles, USA

Other information

Contact Email: martcehcubepal@gmail.com
Website: https://www.martechcube.com/

Frequently Asked Questions

Q: I’m new to online classifieds. How do I get started?

A: It’s easy! Just hit the "Post Ad" button, fill in the necessary information, and your ad will be live on the site in no time.

Q: Can I post more than one ad?

A: Yes, you can post as many ads as you need. There are no limits.

Q: Is it safe to meet strangers for a transaction?

A: We advise meeting in a public place, such as a coffee shop or a library, for safety. Always trust your instincts and be mindful when arranging transactions.

Q: Can I edit or delete my ad later?

A: Yes, you can easily edit or remove your ad through your account dashboard at any time.

Frequently Asked Questions

Q: Can I post investment opportunities on Go Local Classified?

A: Yes, you can post opportunities related to personal finance or investment, such as real estate investments, business funding needs, or financial advisory services. However, we recommend clearly stating all the terms and ensuring transparency to build trust with potential investors.

Q: What kind of financial services can I list?

A: You can list a variety of financial services including tax preparation, financial planning, loan services, bookkeeping, and more. Make sure to include detailed information about your qualifications and the services you offer.

Q: Can I post about buying or selling cryptocurrency?

A: Yes, you can post about buying or selling cryptocurrency. However, ensure you comply with local regulations and clearly describe any risks involved. Always use caution when engaging in cryptocurrency transactions.

Q: I’m a freelance gamer looking for clients. Can I advertise gaming services?

A: Absolutely! You can advertise services like game coaching, boosting, or account trading. Make sure to include your experience, skills, and any references to attract potential clients.

Q: Can I sell gaming equipment or in-game items?

A: Yes! Whether it’s physical gaming gear like consoles, PCs, or accessories, or virtual items such as in-game currencies or rare skins, you’re welcome to list them in our marketplace.

Q: Are there any guidelines for selling financial or investing courses?

A: Yes, if you’re offering financial or investing courses, be clear about what learners can expect, the level of experience needed, and whether any certifications are provided. Transparency about course content and price helps attract serious buyers.

Q: Can I post job ads for positions in finance or gaming?

A: Definitely! Whether you're hiring for roles like financial analysts, accountants, game developers, or e-sports specialists, you can post job opportunities on our platform. Just ensure your job listing provides all the relevant details like location, salary range, and required qualifications.

Ready to Get Started?

Don’t wait any longer! Post your ad on Go Local Classified today and start connecting with people in your community. Whether you're buying, selling, or offering a service, our platform makes it simple and secure to get things done locally.