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MI ·
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December 21, 2024
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Initially, Google’s plan to eliminate third-party cookies by 2022 seemed like an industry watershed moment. But as the deadline loomed, and Google delayed its decision, then delayed it again, some now suspect Google may not fully deprecate the cookie at all. Google’s inaction has the industry wondering what’s behind its waffling—and, more important...
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CA ·
Lake Los Angeles ·
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United States ·
CA ·
Lake Los Angeles ·
December 16, 2024
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As we look to 2025, influencer marketing can be a powerful strategy for promoting your services, products, or brands; establishing credibility and expertise, and creating a significant following within a particular niche or industry. In a recent report by LinkedIn, it was witnessed that 46.3% of B2B companies are focusing on integrating influencer ...
United States ·
CA ·
Lake Los Angeles ·
December 12, 2024
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Every year, Black Friday feels like a marathon for marketers—and a sprint for everyone else. If you’re looking to grab attention and drive sales, email is still one of the most powerful tools in your toolkit. At GetResponse, we analyzed over 1 billion emails sent by our U.S.-based customers in the first half of this year, focusing on active senders...
United States ·
CA ·
Lake Los Angeles ·
December 10, 2024
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Finding the ideal ad network for publishers is crucial to effectively monetize a website and maximize revenue. A reliable ad network connects publishers with advertisers, offering the opportunity to display ads and earn money through clicks, impressions, or conversions. When selecting an ad network, it’s important to consider factors like ease of i...
United States ·
New York City ·
December 7, 2024
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Affiliate marketing remains to be one of the most popular and lucrative models for businesses and marketers in the modern world. Hence, the need to understand trends and indicators projecting that the global affiliate marketing industry could reach $15.7 billion by 2025. The purpose of this article is to identify the key approaches worth following ...
United States ·
CA ·
Lake Los Angeles ·
December 6, 2024
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AI is reshaping B2B marketing, making powerful tools for data, personalization, and automation available to businesses of all sizes. As AI becomes more widespread, marketers need to focus on improving strengths—like building relationships, choosing strategic accounts, measuring impact beyond data, and staying creative. By combining AI and these are...
United States ·
CA ·
Lake Los Angeles ·
December 4, 2024
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United States ·
New York ·
November 30, 2024
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The holiday is around the corner, and this is a wonderful time yet one of the busiest times, especially from the rushing to and from events and working on end-of-year projects. However, this holiday can bring a powerful possibility for public relations (PR) managers and their teams to promote the brands they represent and engage with key audiences....
United States ·
CA ·
Lake Los Angeles ·
November 28, 2024
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In the digital age, social media has become an integral part of any marketing strategy. However, simply being present on social media platforms is not enough. Businesses need to ensure that their social media marketing efforts are generating tangible results. This blog post will explore key factors to consider to evaluate the effectiveness of your ...
India ·
Hyderabad ·
November 25, 2024
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United States ·
Ras Al Khaimahirates. ·
November 22, 2024
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A "marketing agency near me" Ryzx is a local business that provides services like advertising, branding, social media management, and digital marketing to help companies grow their audience and sales.
November 22, 2024
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Can you tell us about your background and your role as CEO at Syncfusion? I received my MS in Industrial Engineering from Clemson University after graduating with a BE in Mechanical Engineering from the College of Engineering in Guindy, Chennai, India. I began my career as a software product manager, working on the industry-leading Objective Grid a...
United States ·
November 12, 2024
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The shape of digital business will change drastically because zero-click search and generative AI are fundamentally transforming how businesses interact with consumers and interact with each other online. Businesses will have to fundamentally rethink their approach toward SEO. Instead of only sending traffic to websites, intelligent marketers are m...
United States ·
CA ·
Lake Los Angeles ·
November 8, 2024
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United States ·
Fl ·
Florida City ·
November 6, 2024
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MarTech Interview with Jeannine Shao CollinsFree 5x
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Jeannine, please provide an overview of Kargo’s Multicultural Content Amplifier (MCA) program and its primary objectives. Kargo’s Multicultural Content Amplifier (MCA) supports diverse content owners. It is one of the most exciting programs I’ve ever worked on and I think its purpose is crucial in the advertising industry. It’s good for business an...
United States ·
CA ·
Lake Los Angeles ·
November 4, 2024
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What is the future of Artificial Intelligence (AI)? While nobody can completely know what will happen with AI, we can make educated guesses and predictions based on current trends. AI is rapidly expanding, with increased funding in the billions. Boards are mandating AI be implemented into products immediately, but organizations rarely have the righ...
United States ·
CA ·
Lake Los Angeles ·
October 29, 2024
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Chaco ·
Charata ·
October 25, 2024
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The B2B marketing realm has evolved over the years, especially with the introduction of advancement and innovation in technology. Technologies such as AI and ML have brought modifications to traditional marketing efforts, and this shift encouraged B2B businesses to operate or adopt new strategies to remain competitive. And one of the most potent ma...
United States ·
CA ·
Lake Los Angeles ·
October 25, 2024
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Partnerships have undergone a remarkable evolution, transcending their traditional role as a mere “nice to have” to becoming integral drivers of growth. Against the backdrop of evolving marketing trends, the significance of partnerships has become increasingly apparent. Various industries are witnessing a surge in their acknowledgment as pivotal fo...
United States ·
CA ·
Lake Los Angeles ·
October 23, 2024
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The B2B marketing landscape demands a feedback-oriented approach, which is best achieved through conversational marketing. When traditional marketing tactics fail to understand the B2B buyer’s cravings, companies look for conversational marketing that actively strides in listening to potential clients. From providing them ground zero insights to co...
United States ·
CA ·
Lake Los Angeles ·
October 21, 2024
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MarTech Interview with Jenna CasonFree 16x
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Could you provide an overview of your journey to Director of Brand and Communications at Glassbox? Before joining Glassbox as Director of Brand and Communications, I spent many years in corporate communications and brand marketing, specializing in high-growth B2B tech companies. Having always had a deep passion for storytelling and strategic commun...
United States ·
CA ·
Lake Los Angeles ·
October 17, 2024
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If there’s one phrase that nearly every marketer has heard, it’s ‘do more with less’. The release of ChatGPT and the many, many AI-powered writing tools that followed, it actually seemed possible to abide by that adage. As the best marketing teams know, good content is expensive and time consuming. This is likely why immediately following the launc...
United States ·
CA ·
Lake Los Angeles ·
October 15, 2024
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United States ·
Texas ·
Austin ·
October 14, 2024
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Customer Data Platforms (CDPs) have become indispensable tools in today’s data-driven business landscape. They empower organizations to centralize and use customer data for improved marketing, sales and customer service strategies. However, with the rapid evolution of technology and increasing data privacy concerns, choosing the right CDP can prove...
United States ·
CA ·
Lake Los Angeles ·
October 10, 2024
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Building a Loyalty Program That Rewards Customers for Repeat PurchasesFree 13x
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With the current evolving world of B2B marketing, it is vital for companies to focus on retaining their loyal customers and continue to drive business with them. It not only increases the responsibility of building a loyalty program that rewards customers for repeat purchases but drives a sense of being valued among themselves. When it comes to loy...
United States ·
CA ·
Lake Los Angeles ·
October 3, 2024
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One cannot just store data to be considered good at managing digital assets; it is all about how one can make operations smooth, effective collaboration, and efficient. As such, the Digital Asset Management (DAM) software has proven crucial to organizations with the following objectives. But what are the ways to optimally utilize the concept of DAM...
United States ·
CA ·
Lake Los Angeles ·
September 30, 2024
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The 2024 MarTech Stack MakeoverFree 11x
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In the fast-paced world of marketing technology, the rise of Artificial Intelligence (AI) is like a fresh breeze, promising to clear the fog of complexity and bring about a new dawn of efficiency and personalization. With businesses and marketers keen to navigate this evolving landscape, the stakes are high, and the race to leverage AI in MarTech i...
United States ·
CA ·
Lake Los Angeles ·
September 26, 2024
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Four B2B Marketing Certificates All B2B Marketers Should HaveFree 13x
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Introduction In today’s successful business-to-business (B2B) environment, organizations require more than increased sales volume or wider territory coverage. These organizations crave to stay relevant with this growing expanse and encourage marketing professionals to upskill and adapt to the intricate dynamics of learning new trends and methods to...
United States ·
CA ·
Lake Los Angeles ·
September 24, 2024
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